A private equity firm built on deep operational expertise, aligned incentives, and a hands-on approach to building lasting value.
Willis & Smith Capital was founded by co-founders Eric Willis and Terry Smith to create a private equity firm focused on partnering with successful business owners and management that can benefit from new capital and our operational expertise.
We bring deep private equity expertise and unique, substantial experience outside of the traditional investment community. Most importantly, we value a fierce alignment of interests — we invest our own money in each transaction, ensuring a true partnership and an owner's perspective.
"We invest our own money in each transaction ensuring a true partnership and an owner's perspective."
We approach each investment with the core belief that a hands-on approach is the only viable way to succeed — even if that means pitching in on the production floor or calling on customers.
Prior to co-founding Willis & Smith Capital, we had decades of experience with private company transactions. Eric has worked in private equity since 2005, involved in ~30 transactions including at Platinum Equity. Terry was a successful lawyer and Chief Operating Officer.
Eric and Terry have been close friends for 30 years, and have worked together on transactions for 5 years prior to co-founding Willis & Smith Capital. This is a long-term commitment.
We seek opportunities in established businesses where our operational expertise and capital can accelerate growth and build sustainable value.
We focus on sectors where operational expertise creates lasting competitive advantage.
30 years of friendship. Decades of combined private equity experience. One firm.
Co-Founder & Managing Partner
Eric is a co-founder and Managing Partner of Willis & Smith Capital. He has been investing in private equity since 2005, and has spent his entire career helping companies grow and become more profitable in a variety of operating and advisory capacities.
Prior to co-founding Willis & Smith Capital, Eric was a Partner at CounterPoint Capital Partners, a lower middle market operations focused private equity firm based in Los Angeles, where he was responsible for deal origination, transaction evaluation, due diligence, negotiations, and the successful transition and development of portfolio companies. While at CounterPoint Capital Partners, Eric and the firm were awarded Lower Middle Market category Deal of the Year at the M&A Advisor's 6th Annual Turnaround Awards for its acquisition of POP Displays.
Before joining CounterPoint Capital Partners, Eric was an investment professional at Platinum Equity, an operations focused multi-billion dollar private equity firm based in Los Angeles, where he was responsible for transaction evaluation, due diligence, execution of operational improvements and successful realizations of portfolio investments. Prior to his time at Platinum Equity, Eric was a Manager at Ernst & Young, a global Big Four accounting firm, in their M&A practice focused on quality of earnings diligence for private equity and corporate clients.
During the course of his career in private equity, Eric has served in a variety of operating capacities in portfolio companies; most recently, he served as the transitional CFO of Artcobell prior to placement of Artcobell's permanent CFO.
Eric earned a Bachelor of Science degree from San Diego State University, cum laude and with honors in accountancy. Eric obtained his CPA license from California in 2002 (he is no longer an active member) and has been a CFA charterholder since 2004. He currently serves on the Board of Directors of and owns positions in several companies.
Co-Founder & Partner
Terry is a co-founder and a Partner of Willis & Smith Capital. He has spent his career helping companies with a wide variety of business transactions through their entire lifecycles, from formation, through investment and growth, to eventual exit. He brings substantial legal and executive business experience, and has frequently acted as general counsel to portfolio companies. He serves or served on the Board of Directors of Performance Stamping, LLC; J&E Companies (J&E Manufacturing LLC and R&B Grinding, LLC); and TPE Midstream, LLC, the recapitalization of which won Willis & Smith Capital and its partners the Energy Deal of the Year award at the M&A Advisor's 20th annual M&A Awards.
Prior to co-founding Willis & Smith Capital, Terry spent seven years working at BRADY, a leading San Diego based lower-middle market engineering and construction firm then owned by its original founder, Rick Brady, who now serves as the Engineering Advisor to Willis & Smith Capital. As Chief Operating Officer & General Counsel, Terry led a successful divestiture of its construction business, conducted a concurrent company-wide restructuring, and substantially improved strategic focus and financial performance. Shortly after, the executive team received and evaluated various acquisition offers, and the firm was acquired in a private equity transaction in 2018, providing liquidity to the founding shareholder, and a committed financial and operating partner.
Previously, he worked as a contract negotiator for Bank of America, frequently assigned to its Fortune 100 clients, with whom he negotiated hundreds of commercial contracts.
He began his career as a corporate & securities attorney with Cooley LLP, an AM LAW 100 global law firm, where he was involved in numerous M&A transactions, commercial contract negotiations, and general corporate legal matters. He holds an LL.M., with distinction, in Securities & Financial Regulation from Georgetown University Law Center, and B.B.A. and J.D. degrees from the University of San Diego.
Chief Financial Officer
Christine (Bud) is the Chief Financial Officer of Willis & Smith Capital. She oversees company-wide financial and asset management functions, including responsibility for accounting practices, policies and procedures, and assists with a wide variety of deal execution functions.
Most recently, Christine acted as CFO of BRADY, a lower-middle market engineering and construction firm that was recently acquired in a successful private equity transaction.
Previously, she worked as a financial analyst for a Fortune 500 defense contractor. She holds a B.S. (accountancy), summa cum laude, from the University of San Diego School of Business.
Commercial & Technology Advisor
Thomas Alt, Ph.D. (Engineering), is the Commercial & Technology Advisor to Willis & Smith Capital. Concurrently, Thomas is a Venture Partner at Atlantic Bridge Ventures, and a founder of ramblr.ai, an Augmented Reality software company.
Thomas is an experienced entrepreneur with a demonstrated history of working globally in a variety of capacities requiring advanced engineering solutions. Thomas founded Metaio in 2003, an AR software company which he scaled globally until acquired by Apple in 2015. After, Thomas served as Apple's Director of Engineering as well as Director of Procurement on the Strategic Deals Team.
Thomas is highly skilled in Augmented Reality, Entrepreneurship and Strategic Partnerships and leads dealflow in key sectors like AR/VR, Automotive, and Software.
Thomas is an investor in and advisor to numerous companies in Europe and the United States.
Scientific Advisor
Kieren is the Scientific Advisor to Willis & Smith Capital. Kieren has held a number of leadership roles across both small and large life sciences companies, launching and managing a variety of medical device products and services.
Most recently, he served as Head of Product & Marketing for a revolutionary life science startup founded by Jonathan Rothberg. He is the architect of the company's commercial strategy which resulted in a $550M funding event for a SPAC merger and subsequent listing on NASDAQ (QSI).
Previously he served in product management leadership at industry leader Illumina (ILMN), managing a genomics product portfolio which grossed $1.5B+ in sales and contributed 75% of top line incremental revenue.
Prior to joining Illumina, Kieren was also a medical device entrepreneur, launching and operating Opticent Health, a startup dedicated to developing novel ophthalmic imaging devices for early detection and prevention of blinding diseases.
He was formerly a scientific advisor at Wilson, Sonsini, Goodrich & Rosati, an AM LAW 100 law firm, where his primary focus was patent prosecution and IP due diligence in the fields of biotechnology, genomics, and drug therapeutics.
Kieren received his Ph.D. from the University of California at Berkeley in Molecular and Cell Biology, and his J.D. and M.B.A., respectively, from Northwestern University School of Law and Kellogg School of Management, where he was a Zell Scholar. He graduated magna cum laude with an AB in Molecular Biology and Comparative Literature from Cornell University.
Engineering Advisor
Richard Brady, P.E., BCEE is the Engineering Advisor to Willis & Smith Capital and has a long history with the firm. Rick founded, successfully built, and sold a civil engineering firm where he was Chief Executive Officer and a member of the Board of Directors. For seven years, Rick employed Terry Smith as Chief Operating Officer & General Counsel.
Rick is a licensed Civil Engineer, internationally recognized for his engineering contributions to large municipal water projects serving safe drinking water to millions of people around the world. His major clients include the USEPA, The Metropolitan Water District of Southern California, the City of San Diego, and the U.S. Navy.
In his 41-year career, he has managed some of the largest water supply projects constructed in the United States, most notably the 200 million gallons per day Alvarado Water Treatment Plant for the City of San Diego. He has managed more than 50 reservoir design projects, including the 35 million gallon Earl Thomas Reservoir, at one time the largest prestressed concrete reservoir in the world, and in 2012 he provided expert engineering assistance for Qatar's Mega Reservoirs Project.
He has provided civil engineering expertise to numerous international clients, most notably the Sydney Water Board, Australia and the governments of India, Saudi Arabia, and the United Arab Emirates.
Mr. Brady graduated from San Diego State University with a B.S. in Civil Engineering in 1980, and is a graduate of the Harvard Business School's Owner/President Management Program. He is a Board Certified Environmental Engineer and a chapter author in the AWWA/ASCE Water Treatment Plant Design textbook, 5th edition, Chapter 16, Activated Carbon Absorption.
We invest our own capital alongside our partners — ensuring that our success is directly tied to yours. This is what real alignment looks like.
A track record of partnering with exceptional lower middle market businesses.
TPE manufactures, sells and rents equipment to large utilities and pipeline operators to perform regulatory-mandated and routine maintenance services. Among its products/services is a proprietary solution called ZEVAC® that eliminates the release of methane into the atmosphere when performing such maintenance services. TPE counts many of the largest utilities and pipeline owners in the U.S. as its customers.
Willis & Smith Capital, in partnership with First Capital Partners, provided equity to support a majority recapitalization of the company.
Learn more at tpemidstream.com
"We believe the addition of Performance Stamping to our portfolio alongside J&E Companies will provide tremendous value for their collective customers."
Headquartered in Carpentersville, Illinois, Performance Stamping is a leading metal stamping provider to industrial customers, including domestic and international OEMs in appliance, automotive, water treatment, oil & gas, utilities, industrial services, and HVAC. An affiliate of Willis & Smith Capital acquired 100% of Performance Stamping.
"The increased capacity and scale now available to our collective clients couldn't have been timelier."
Headquartered in Plymouth, Minnesota, J&E provides precision fabrication and machining services to a highly diversified client base including medical, aerospace, commercial, and agricultural industries. J&E operates six facilities throughout Minnesota, Wisconsin, and Mexico, totaling over 225,000 sq ft of production space and employing approximately 215 employees. An affiliate of Willis & Smith Capital, together with First Capital Partners, acquired 100% of J&E.
"Our focus is dedicated to companies in the lower middle market, across multiple industries."
R&B is a leading manufacturer of machined components to a variety of industrial customers, including Fortune 500 OEMs. Since its founding in 1958 by the Biddle Family, R&B remains a community pillar employing over 100 team members in its multi-acre manufacturing campus. An affiliate of Willis & Smith Capital acquired 100% of R&B in a transaction that enabled the Biddle Family to realize its business succession plan.
Whether you're a business owner exploring your options or an intermediary with a potential opportunity, we'd love to hear from you.
Version 2.0 — Last Revised: April 19, 2026
The website located at www.willis-smithcap.com (the “Site”) is a copyrighted work belonging to Willis & Smith Capital, LLC (“Company”, “us”, “our”, and “we”). Certain features of the Site may be subject to additional guidelines, terms, or rules, which will be posted on the Site in connection with such features. All such additional terms, guidelines, and rules are incorporated by reference into these Terms.
THESE TERMS OF USE (THESE “TERMS”) SET FORTH THE LEGALLY BINDING TERMS AND CONDITIONS THAT GOVERN YOUR USE OF THE SITE. BY ACCESSING OR USING THE SITE, YOU ARE ACCEPTING THESE TERMS AND YOU REPRESENT AND WARRANT THAT YOU HAVE THE RIGHT, AUTHORITY, AND CAPACITY TO ENTER INTO THESE TERMS. YOU MAY NOT ACCESS OR USE THE SITE IF YOU ARE NOT AT LEAST 18 YEARS OLD. IF YOU DO NOT AGREE WITH ALL OF THE PROVISIONS OF THESE TERMS, DO NOT ACCESS AND/OR USE THE SITE.
THESE TERMS REQUIRE THE USE OF BINDING INDIVIDUAL ARBITRATION (SECTION 10.3) TO RESOLVE DISPUTES AND INCLUDE A CLASS ACTION WAIVER AND JURY TRIAL WAIVER (SECTION 10.4). BY USING THE SITE, YOU AGREE TO RESOLVE DISPUTES ON AN INDIVIDUAL BASIS RATHER THAN THROUGH JURY TRIALS OR CLASS ACTIONS, AND THESE TERMS ALSO LIMIT THE REMEDIES AVAILABLE TO YOU IN THE EVENT OF A DISPUTE.
1.1 Account Creation. In order to use certain features of the Site (if any), you may be required to register for an account and provide certain information about yourself as prompted by the account registration form. You represent and warrant that all required registration information you submit is truthful and accurate. You may delete your account at any time by following the instructions on the Site or by contacting us using the information in Section 10.14. Company may suspend or terminate your account in accordance with Section 9.
1.2 Account Responsibilities. You are responsible for maintaining the confidentiality of your account login information and are fully responsible for all activities that occur under your account. You agree to immediately notify Company of any unauthorized use or suspected unauthorized use of your account or any other breach of security. Company will not be liable for any loss or damage arising from your failure to comply with the foregoing.
2.1 License. Subject to these Terms, Company grants you a non-transferable, non-exclusive, revocable, limited license to use and access the Site solely for your own personal, non-commercial use.
2.2 Certain Restrictions. The rights granted to you in these Terms are subject to the following restrictions: (a) you shall not license, sell, rent, lease, transfer, assign, distribute, host, or otherwise commercially exploit the Site; (b) you shall not modify, make derivative works of, disassemble, reverse compile, or reverse engineer any part of the Site; (c) you shall not access the Site in order to build a similar or competitive website, product, or service; (d) except as expressly stated herein, no part of the Site may be copied, reproduced, distributed, republished, downloaded, displayed, posted, or transmitted in any form or by any means; (e) you shall not use the Site to send any automated queries except with our express prior written consent; and (f) you shall not use the Site in violation of any applicable law or regulation.
2.3 Modification. Company reserves the right, at any time, to modify, suspend, or discontinue the Site (in whole or in part) with or without notice to you.
2.4 No Support or Maintenance. You acknowledge and agree that Company will have no obligation to provide you with any support or maintenance in connection with the Site.
2.5 Ownership. Excluding any content that you may provide, you acknowledge that all intellectual property rights, including copyrights, patents, trademarks, and trade secrets, in the Site and its content are owned by Company or Company’s suppliers. Neither these Terms nor your access to the Site transfers to you or any third party any rights, title, or interest in or to such intellectual property rights, except for the limited access rights expressly set forth in Section 2.1. Company and its suppliers reserve all rights not granted in these Terms. There are no implied licenses granted under these Terms.
2.6 Feedback. If you provide Company with any feedback, suggestions, improvements, enhancements, or feature requests relating to the Site (“Feedback”), you hereby assign to Company all rights in and to such Feedback and agree that Company shall have the right to use and fully exploit such Feedback and related information in any manner it deems appropriate, without any obligation or compensation to you.
Company respects your privacy. Our collection and use of personal information in connection with the Site is described in our Privacy Policy, available on the Site. By accessing or using the Site, you acknowledge that you have read our Privacy Policy. If you are a resident of California, Colorado, Connecticut, Virginia, Utah, Texas, or another U.S. state that grants residents specific privacy rights, you may exercise those rights as described in our Privacy Policy.
You agree to indemnify, defend, and hold harmless Company (and its officers, directors, employees, members, managers, affiliates, and agents) from and against any and all losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to any claim or demand made by any third party due to or arising out of (a) your use or misuse of the Site; (b) any content you submit; (c) your violation of these Terms; or (d) your violation of applicable laws or regulations. Company reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate with our defense of such claims.
5.1 Third-Party Links & Ads. The Site may contain links to third-party websites and services, and/or display advertisements for third parties (collectively, “Third-Party Links & Ads”). Such Third-Party Links & Ads are not under the control of Company, and Company is not responsible for any Third-Party Links & Ads. You use all Third-Party Links & Ads at your own risk. When you click on any of the Third-Party Links & Ads, the applicable third party’s terms and policies apply, including the third party’s privacy and data gathering practices.
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5.3 Release. You hereby release and forever discharge Company (and our officers, directors, employees, members, managers, affiliates, and agents) from, and waive and relinquish, each and every past, present, and future dispute, claim, controversy, demand, right, obligation, liability, action, and cause of action of every kind and nature (including personal injuries, death, and property damage), that has arisen or arises directly or indirectly out of, or that relates directly or indirectly to, the Site. IF YOU ARE A CALIFORNIA RESIDENT, YOU HEREBY WAIVE CALIFORNIA CIVIL CODE SECTION 1542 IN CONNECTION WITH THE FOREGOING, WHICH STATES: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.”
Company respects the intellectual property rights of others and expects users of the Site to do the same. If you believe that any material on the Site infringes upon any copyright you own or control, you may submit a notification pursuant to the Digital Millennium Copyright Act (“DMCA”) by providing our Copyright Agent with the following information in writing (see 17 U.S.C. § 512(c)(3) for further detail): (a) a physical or electronic signature of a person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed; (b) identification of the copyrighted work claimed to have been infringed; (c) identification of the material that is claimed to be infringing; (d) your contact information; (e) a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and (f) a statement, made under penalty of perjury, that the above information is accurate and that you are the copyright owner or are authorized to act on behalf of the owner. Company’s Copyright Agent can be reached at: Terrence Smith, Willis & Smith Capital, LLC, 7700 Windrose, 3rd Floor, Plano, TX 75024; terry@willis-smithcap.com.
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Nothing on the Site constitutes, or is meant to constitute, investment, legal, tax, accounting, or other professional advice. Any information on the Site regarding investment strategies, transactions, or portfolio companies is provided for general informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products, and should not be relied upon as a basis for any investment decision.
Some jurisdictions do not allow the exclusion of or limitations on implied warranties or the limitations on the applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to you.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL COMPANY (OR OUR SUPPLIERS) BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY LOST PROFITS, LOST DATA, COSTS OF PROCUREMENT OF SUBSTITUTE PRODUCTS, OR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATING TO THESE TERMS OR YOUR USE OF, OR INABILITY TO USE, THE SITE, EVEN IF COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ACCESS TO, AND USE OF, THE SITE IS AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR DEVICE OR COMPUTER SYSTEM, OR LOSS OF DATA RESULTING THEREFROM.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY DAMAGES ARISING FROM OR RELATED TO THESE TERMS OR YOUR USE OF THE SITE (FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION), WILL AT ALL TIMES BE LIMITED TO A MAXIMUM OF FIFTY U.S. DOLLARS (U.S. $50). THE EXISTENCE OF MORE THAN ONE CLAIM WILL NOT ENLARGE THIS LIMIT.
Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so the above limitation or exclusion may not apply to you.
Subject to this Section, these Terms will remain in full force and effect while you use the Site. We may (a) suspend your rights to use the Site (including your account) or (b) terminate these Terms, at any time for any reason at our sole discretion, including for any use of the Site in violation of these Terms. Upon termination of these Terms, your account and right to access and use the Site will terminate immediately. Company will not have any liability whatsoever to you for any termination of these Terms, including for termination of your account. Even after these Terms are terminated, the following provisions of these Terms will remain in effect: Sections 2.2 through 2.6, 3, 4, 5, and 7 through 10.
10.1 Changes to These Terms. These Terms are subject to occasional revision. If we make any material changes, we will notify you by posting a notice on the Site and/or updating the “Last Revised” date at the top of these Terms. Your continued use of the Site following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the revised terms. If you do not agree to the revised terms, you must stop using the Site.
10.2 Governing Law; Venue. These Terms are governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of laws rules. Except for disputes subject to arbitration as set forth below, any legal action or proceeding relating to your access to, or use of, the Site or these Terms shall be instituted exclusively in the state or federal courts located in Collin County, Texas. You and Company agree to submit to the personal jurisdiction of, and agree that venue is proper in, these courts in any such legal action or proceeding.
10.3 Informal Dispute Resolution; Arbitration. Most disputes can be resolved without resort to litigation. You and Company agree that, before either party files a claim in arbitration or in court, the parties will attempt to resolve the dispute informally. You must first send a written Notice of Dispute to Company at the address in Section 10.14 describing the nature and basis of the claim and setting forth the specific relief sought. If you and Company do not resolve the claim within sixty (60) days after the Notice of Dispute is received, either party may commence an arbitration proceeding. Except for either party’s right to seek injunctive or other equitable relief, and except for any dispute that qualifies for small-claims court, all claims and disputes arising out of or relating to these Terms or your use of the Site shall be resolved by binding arbitration on an individual basis under the Consumer Arbitration Rules of the American Arbitration Association (“AAA”) then in effect, which are available at www.adr.org or by calling 1-800-778-7879. The arbitration will be conducted in Collin County, Texas, unless you and Company agree otherwise. The arbitrator’s decision shall be final and binding, and judgment on any arbitration award may be entered in any court of competent jurisdiction. The Federal Arbitration Act governs the interpretation and enforcement of this arbitration provision.
10.4 Class Action and Jury Trial Waiver. YOU AND COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. UNLESS BOTH YOU AND COMPANY AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS. TO THE EXTENT ANY CLAIM PROCEEDS IN COURT RATHER THAN ARBITRATION, YOU AND COMPANY EACH WAIVE ANY RIGHT TO A JURY TRIAL.
10.5 Thirty-Day Right to Opt Out. You have the right to opt out of the provisions of Sections 10.3 and 10.4 by sending written notice of your decision to opt out to terry@willis-smithcap.com within thirty (30) days after you first become subject to these Terms. Your notice must include your name, address, and a clear statement that you want to opt out of arbitration.
10.6 Export. You agree not to export, reexport, or transfer, directly or indirectly, any U.S. technical data acquired from Company, or any products utilizing such data, in violation of the United States export laws or regulations.
10.7 Disclosures. Company is located at the address set forth in Section 10.14. California residents may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210 or (916) 445-1254.
10.8 Electronic Communications. You (a) consent to receive communications from Company in an electronic form; and (b) agree that all terms and conditions, agreements, notices, disclosures, and other communications that Company provides to you electronically satisfy any legal requirement that such communications would satisfy if it were in a hardcopy writing.
10.9 Severability. If any provision of these Terms is held by a court of competent jurisdiction or arbitrator to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms will continue in full force and effect.
10.10 Assignment. These Terms, and your rights and obligations hereunder, may not be assigned, subcontracted, delegated, or otherwise transferred by you without Company’s prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. Company may freely assign these Terms.
10.11 No Waiver. The failure of Company to enforce any right or provision of these Terms will not constitute a waiver of future enforcement of that right or provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of Company.
10.12 Force Majeure. Company shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including, but not limited to, acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, strikes, epidemics, pandemics, internet or telecommunications failures, or shortages of transportation facilities, fuel, energy, labor, or materials.
10.13 Entire Terms. These Terms constitute the entire agreement between you and us regarding the use of the Site. The section titles in these Terms are for convenience only and have no legal or contractual effect.
10.14 Contact Information:
Terrence Smith
Willis & Smith Capital, LLC
7700 Windrose, 3rd Floor
Plano, TX 75024
Telephone: 469-209-5108
Email: terry@willis-smithcap.com
10.15 Copyright/Trademark Information. Copyright © 2026 Willis & Smith Capital, LLC. All rights reserved. All trademarks, logos, and service marks displayed on the Site are our property or the property of other third parties. You are not permitted to use these marks without our prior written consent or the consent of such third party which may own the marks.
Effective Date: April 19, 2026 — Last Updated: April 19, 2026
This Privacy Policy (“Policy”) describes how Willis & Smith Capital, LLC and its related companies (“Company,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process personal information about users of our website, www.willis-smithcap.com (the “Site”), and anyone who otherwise interacts with us. This Policy also applies to any of our other websites or online services that link to this Policy. This Policy does not apply to websites, applications, or services that display or link to different privacy statements.
By using the Site, you acknowledge that you have read and understood this Policy. If you do not agree with our policies and practices, please do not use the Site.
We collect personal information in the categories below. “Personal information” means information that identifies, relates to, describes, or could reasonably be linked with a particular individual or household.
Information You Provide to Us. When you contact us, subscribe to updates, submit information through a form on the Site, or otherwise communicate with us, we may collect: your name, postal address, email address, telephone number, company/employer, title, and any other information you choose to provide in free-text fields or attachments.
Information From Third Parties. We may receive information about you from third parties, such as business partners, service providers, referral sources, professional networks, publicly available sources, and data providers. We may combine this information with information we collect directly from you.
Information We Collect Automatically. When you visit the Site, we and our service providers automatically collect certain information about your device and your use of the Site, including: IP address, approximate location (derived from IP address), device identifiers, operating system, browser type and language, referring URL, pages viewed, links clicked, time spent on pages, access times, and other usage data. We collect this information using cookies, log files, pixel tags, web beacons, and similar technologies.
Sensitive Personal Information. We do not intentionally collect categories of personal information that are treated as “sensitive” under state privacy laws. If you voluntarily provide sensitive information to us in free-text fields, we will treat it in accordance with this Policy.
We use the following categories of cookies and similar technologies:
We do not currently use cookies for cross-context behavioral advertising. You can manage most cookies through your browser settings. Where required by law, we will request your consent before setting non-essential cookies.
We use personal information for the following business and commercial purposes:
We may disclose personal information in the following circumstances:
We may also share aggregated or de-identified information that cannot reasonably be used to identify you.
We do not “sell” personal information for money. We also do not “share” personal information for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act (as amended by the CPRA) or similar state laws. We have not sold or shared personal information of consumers (including minors under 16) in the preceding 12 months.
Depending on where you reside, you may have the following rights with respect to your personal information:
To exercise any of these rights, please contact us using the information in Section 11. We will respond within the timeframes required by applicable law.
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide our services, comply with legal obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests. When personal information is no longer required, we will delete or de-identify it, or, where this is not possible, securely store it and isolate it from further processing.
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized access, destruction, loss, alteration, disclosure, or use. However, no system is ever completely secure, and we cannot guarantee the absolute security of your personal information.
The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe that we have inadvertently collected information from a child under 16, please contact us using the information in Section 11, and we will take appropriate steps to delete it.
The Site is operated in the United States, and any information you provide will be processed and stored in the United States. If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in a country that may not provide the same level of data protection as your country of residence. By using the Site, you consent to the transfer of your information to the United States.
If you have questions or comments about this Policy, or wish to exercise any of your privacy rights, please contact us at:
Willis & Smith Capital, LLC
Attn: Privacy
7700 Windrose, 3rd Floor
Plano, TX 75024
Email: terry@willis-smithcap.com
Telephone: 469-209-5108
The Site may contain links to third-party websites or services. This Policy does not apply to, and we are not responsible for, the privacy practices of any third parties. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Policy from time to time. If we make material changes, we will notify you by posting a notice on the Site, updating the “Last Updated” date above, and/or by other means as required by applicable law. Your continued use of the Site after any changes become effective constitutes your acceptance of the revised Policy. If you do not agree with the revised Policy, you should stop using the Site.